For wineries
Tokenise your wine and sell it while it matures
Sell limited wines earlier, keep them in controlled storage until they reach their ideal maturity and stay digitally connected with the owners of your bottles.
Sold. Stored. Connected.
- Sell today
- Mature in controlled conditions
- Deliver later
The business challenge
Great wines need time. Your capital stays tied up.
Great wines need several years to mature. This ties up capital, storage space and inventory. Selling early, however, often means delivering wine before it is ready to drink.
Sell earlier, deliver later
True Wine combines sales with professional storage and a digital record of every bottle. Your customers can become owners while the wine continues to mature in controlled conditions.
The True Wine model
From your selected batch to delivery
The sale and physical delivery take place at different times. Every bottle remains linked to its digital proof of ownership.
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Select suitable wines
Together with True Wine, choose a batch, vintage or edition with suitable ageing potential.
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Register every bottle digitally
Every bottle is registered, given an NFC identifier and represented by a digital token.
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Sell today
Customers purchase the bottles through the marketplace and become owners of the wine in storage.
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Let the wine continue to mature
The wines remain in professional storage. Storage conditions are documented continuously.
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Hold, trade or request delivery
Owners can hold their bottles, resell them on the marketplace or have them delivered later. Ownership is transferred digitally when a bottle is resold.
Suitable wines
Distinctive wines with a story and a future
Clearly defined batches with ageing potential, traceable provenance and a distinctive profile for collectors are particularly well suited.
- Grosses Gewächs wines
- Limited single-vineyard wines
- Magnums and large formats
- Library wines
- Vintage reserves
- Anniversary editions
- En primeur wines
- Special barrel or parcel bottlings
True Wine services
One partner for the entire project
From the offer concept and digital registration to eventual delivery, we coordinate every step with your winery.
- Offer development
- Technical tokenisation
- NFC identification
- Bottle registration
- Professional storage
- Documentation of storage conditions
- Sales through the marketplace
- Management of ownership transfers
- Delivery at a later date
Benefits for your winery
Generate liquidity earlier. Stay connected with your customers.
Your wines get time to mature. Your winery gains new ways to sell, build customer relationships and create limited offers.
- Sales ahead of final delivery
- Less capital tied up in inventory
- Direct access to collectors
- Maturation in controlled conditions
- Transparent provenance
- Digital customer relationships
- Visibility on the secondary market
- New limited-edition product concepts
Your pilot project
Start with one selected batch
Start with a selected batch, a single vintage or a limited special edition.
In our first conversation, we discuss suitable wines, how many bottles you would like to offer and how sales, storage and delivery fit together. We agree the scope and terms together.
To get started, all we need is the wine, vintage, bottle format and an approximate bottle count.